Product marketers craft narratives that position the product effectively, address critical customer challenges and guide ...

Retrieval-augmented generation represents a paradigm shift in AI-powered advertising, bridging the gap between creative ...

SeenThis recently announced a partnership with Exverus Media to power their new Social Reach product with its streaming ...

Segwise, the AI-first User Acquisition platform, announced today the launch of Creative Analytics and Insights as part of its ...

Here's a tip to go viral, check out these 7 creative ads that will inspire and educate. Learn the secrets to captivating ...

AI is redefining programmatic advertising by enabling brands to deliver hyper-personalised, real-time customer experiences at ...

With all of the options customers have today, startups must leverage creative messaging to signal trust and stand out from ...

At the e4m Performance Marketing Conference 2025, marketing leaders discussed the challenges of achieving personalization at ...

Create stunning ads quickly with AdCreative AI. Learn how AI simplifies ad design, copywriting, and optimization for all ...

What exactly are joint business partnerships? Plus, AI chatbot responses may be susceptible to Russian propaganda.

The Drum caught up with chief marketing officer Fara Howard at SXSW, where she outlined the key lessons B2B marketers can learn from GoDaddy’s Super Bowl success.

AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts ...