The skinny iPhone was unveiled in September, following several years of incremental changes to the look of the bestselling device. But its relatively high price, and compromises to its cameras and speaker to achieve its 5.64mm thickness, have led buyers to choose other models, according to early sales data.

Berkshire Hathaway, the company run by Warren Buffett for over six decades, continued to pare its Apple position, which has long been its largest.

Apple posts strong Q4 growth with rising margins, China iPhone 17 strength, AI partnership potential, and innovation focus. See why AAPL stock is a hold.

The iPhone 17 has been a major hit, helping Apple reach a 25% market-share in China and dominate well-known Chinese brands like Oppo, Huawei, Honor, and more.

Apple Inc.’s iPhone 17 series drove a 37% rise in its monthly smartphone sales in China, signaling strong momentum in a key market.

Apple rarely discounts the AirPods Max on its own website and prefers to maintain premium pricing while quietly letting Amazon handle promotional pricing during major sales events. Black Friday brings the AirPods Max down to $479 from the usual $549, and undercuts some competitors and matching this headphone’s all-time low.