In his first game since the announcement, Curry wore a pair of Nike Kobe shoes during his warmup for the Warriors-Spurs game on Friday. When the game started, he switched back to the Curry 12 Under ...

We're living in the golden age of sports and fashion. There have been glimpses of the two entities colliding in the past, but today, they're practically one. WNBA players are becoming a staple at ...

Minnesota Timberwolves guard Anthony Edwards' second signature adidas basketball shoe is dropping in a colorway inspired by ...

This is article is reprinted with permission from Sneaker History, Nick Engvall’s Substack about sneakers, culture, and the ...

An individual basketball-sneaker line can produce billions of dollars in revenue. NBA superstars like Michael Jordan, LeBron James, Kevin Durant and Curry have made nearly as much off-court revenue as ...

The UTEP Miners men's basketball team takes on a team that made last year's NCAA tournament when they travel to Utah State ...

Golden State Warriors star Steph Curry will soon be a brand free agent as he separates his Curry Brand from Under Armour next ...

Golden State Warriors star Steph Curry will soon be a brand free agent as he separates his Curry Brand from Under Armour next ...

A shock hit when Under Armour and Stephen Curry parted ways. They had been together for 13 years and will even launch a 13th ...

adidas Basketball unveils the Anthony Edwards 2 “Core Black,” the latest colorway in the star’s second signature line. Sleek and stripped down, the “Core Black” edition is designed for players ready ...

UTEP is hearkening back to its 1966 national championship men's basketball team with a new line of vintage apparel through ...

Saturday morning, Patrick Mahomes appeared on ESPN College GameDay as the celebrity guest picker ahead of BYU at Texas Tech.