While sales, margins, and other quarterly metrics matter, they no longer define luxury success — emotional impact does.

Apple’s Issey Miyake collab sparks debate in China as netizens scrutinize its design, price, and practicality.

Villa factories, forged packaging lines, and high-volume livestream sales point to a new era of organized counterfeiting.

In search of new definitions of success, Chinese youth are moving to lower-tier cities to become coffee shop owners, artisans ...

Human Made Inc, a Japanese streetwear firm founded by celebrity designer Nigo who also created the A Bathing Ape (Bape) fashion line, priced its initial public offering at the top of the marketed ...

Experience-first travelers are transforming beauty travel retail from discount-driven counters into immersive stages, ...

CEO Joshua Schulman’s back-to-basics strategy beats expectations as China luxury retail shows tentative recovery.

In a market flooded with counterfeits and competitors, Alo’s absence could turn cultural heat into commercial irrelevance.

From Traditional Chinese Medicine-themed pop-ups to neuroscience-based footwear, sports brands are centering wellness and ...

Maison turns its ambassador’s creative vision into a viral, shoppable campaign — and a case study in Gen Z luxury marketing.

In an era of rapid change, BVLGARI responds to the challenge of sustainability through innovation, using technology to reveal the unseen beauty of a century-old craft and embedding historical memory ...

As Vinted’s ‘Too Many’ film resurfaces on Xiaohongshu, young consumers discuss overconsumption, sustainability, and what ...