The market for artificial intelligence services is expected to reach $609 billion by 2028 with a five-year CAGR of 21.4% (USD). Growth will be driven by new generative AI capabilities and traditional ...

A company’s brand can be as valuable – if not more so – than the products and services it offers. Just take a look at the 2017 brand valuation rankings published by global brand consultancy Interbrand ...

Scroll through any successful creator’s content, and one thing becomes obvious almost instantly. You can recognize their videos without seeing their name. The colors feel familiar. The framing looks ...

The visual identity of a brand is made up of the many individual visual elements within that brand. When looking to incorporate the Experience Drexel campaign into any of your materials, it's integral ...

Every successful brand has a clearly defined visual identity outlined in something like a brand book or brand guidelines. In order to be truly useful to your marketing department and your company as a ...

A graphic identity, or visual identity, is the brand message communicated by a company's logo, design schemes, characters and other visual symbols used in internal and external messages. A consistent, ...

Dutch design agency Thonik has created a visual identity for the M+ museum in Hong Kong featuring a range of vibrant colours influenced by the city's architecture and neon signage. The integrated ...

Pentagram partner Dominic Lippa has produced his 11th consecutive identity for the London Design Festival, using red neon letters. Taking influence from the "uniqueness of London's unlikely urban ...

BrewDog has long prided itself on being a bit of a renegade in the world of brands – from its grabby ads to making a renewed case for alcohol-free beer (including the world’s first alcohol-free bar in ...