If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. When it comes to embracing your natural beauty, there really ...

Move over Instagram, viral challenges now live on TikTok. The latest? The #PurpleShampooChallenge. Now, don't worry, you don't have to be a VSCO girl or an E-girl to participate. All you need is your ...

Blonde, gray, and naturally light hair requires so much love and attention. As many know, regular shampoos dull the light color, and then you have to worry about things like sulfates, tonality, UV ...

I'd be lying if I said my blonde was natural. I was an almost-bald baby with hair so light my parents were left wondering if I'd ever have hair. I'm now a 30-something adult, who definitely has hair, ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing. If you’re ...

Purple shampoos tend to come in a violet bottle, but many users are surprised to find that the formula itself is unmistakably purple too. That's for good reason — purple is directly opposite yellow on ...

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