From commemorative Oyster Perpetuals to an elite Daytona, Rolex’s 2026 novelties prove the original Oyster case is still the brand’s most important idea.

One of watch culture’s most coveted colorways just found its way again onto Rolex’s flagship watch — and this time, it's more ...

No watch brand even competes with Rolex for communicating success and prestige without saying a word. The Submariner, Datejust, Daytona and other models are immediately recognizable around the world, ...

What makes them unique: Factory gem-setting at Rolex ensures perfect stone alignment, matched quality, and secure placement, elevating tool watches into works of art. Why collectors care: Limited ...

Watches and Wonders in Geneva has showcased new luxury timepieces from top brands like Rolex. Rolex, Patek Philippe, and Vacheron Constantin debuted new models this week. The event comes amid concern ...

That’s because, along with the steel Daytona and steel Submariner, the steel Pepsi “is one of the most popular models Rolex has ever made,” Paul Altieri, CEO of Bob’s Watches, tells Robb Report. “It’s ...