A rose by any other name … just might not sell. “I don’t care what it looks like or smells like, a bad name can kill the best rose,” said longtime rose breeder Tom Carruth, who is the rose curator at ...

A dozen red roses — the sweetheart surprise that drives the flower industry — is timeless. Its price tag is not. At one Queens florist, where costs have soared in recent years, a bouquet is $72, up ...

The first thing you notice when you walk into Scotts Flowers just before Valentine's Day is the quiet. People are focused. The storefront at the Manhattan florist is serene and immaculate, full of ...

Last year, I received five dozen red roses for Valentine's Day. They were from me. I am a florist in San Francisco, and I couldn't sell as many as I had expected. Even in the most romantic city in the ...

Before the creation of international systems of cultivation and the ability to move goods by air freight, flowers matched the pattern of the seasons. Roses on Saint Valentine’s Day were something ...