The Geico Gecko has for years boosted the near-ubiquitous insurance company’s advertising, Now Geico is doing something to boost him. Geico on Thursday will unveil “Legend of the Lizard,” a 15-minute ...

The last time the group One Million Moms got upset about a commercial promoting bestiality was seven months ago. The offensive ad that time was a Skittles commercial that began and ended with a girl ...

Netflix is running the first custom creative campaign for its ad-supported tier in partnership with Geico, according to news shared with Marketing Dive. The effort pairs the insurance firm’s gecko ...

Insurance may not be the most exciting topic. But insurance companies have created a competitive space where selling the promise of security is delivered through creative, memorable advertising ...

(By Rick Fink) Nobody, and I mean nobody, listens to your stations for the ads. The trick is making people HEAR the ads! Unless your listeners hear the ads and have an emotional or logical connection, ...

Insurance advertising has accustomed us to a high-caliber of humor over the course of many years. Yet insurance ads these ...

The Government Employees Insurance Company (better known as Geico), the No. 4 auto insurer in the U.S., launched a campaign Friday that includes TV ads and a road show of real versions of the South ...