IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

CinemaCon is wrapping up in Las Vegas, and all eyes were on Disney's big presentation this year. Not only because the studio showcased the first full trailer for "Avengers: Doomsday" at the event, but ...

This voice experience is generated by AI. Learn more. This voice experience is generated by AI. Learn more. Disney Studios has announced Infinity Vision, which it describes as a new certification for ...

Imax has responded to Disney's Infinity Vision unveiling, and dismissed the rival large theater format as simply an Avengers: ...

Disney kicked off a new era for theatrical releases on Thursday, announcing the launch of Infinity Vision at CinemaCon. In collaboration with global theatrical partners, the new premium large format ...

With Avengers: Doomsday and Dune 3vying for IMAX theaters during the same weekend, Disney lost out. Both films will premiere Dec. 18, 2026, but only Dune 3 will be receiving the full IMAX experience.

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' Reading time 2 minutes This winter, ...

With Avengers: Doomsday and Dune 3 vying for IMAX theaters during the same weekend, Disney lost out. Both films will premiere Dec. 18, 2026, but only Dune 3 will be receiving the full IMAX experience.

Disney (DIS) is debuting Infinity Vision, a new movie format to rival IMAX (IMAX). Infinity Vision will be unveiled with the studio's Avengers: Doomsday December 18 release. To qualify for the ...

Disney has unveiled Infinity Vision, a premium large-format cinema certification, as a direct counter to losing IMAX screens for Avengers: Doomsday to Dune: Part Three. Launching with a September ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...