User-generated content has become the backbone of modern marketing—but most advice focuses on theory rather than execution.

In the quest to establish meaningful connections with customers, businesses are constantly on the lookout for innovative strategies. Among the numerous marketing tactics and tools, one stands out for ...

User-generated content (UGC) is seeing tremendous growth driven by generative AI. And retail media is set to continue its meteoric rise, with commerce-related ad revenue surpassing TV for the first ...

User-generated content seems like a weird fit for a huge brand like ESPN. But imagine the draw for young fans if they could upload their own videos and see their highlights or reactions right ...

Ensuring the integrity of user-generated video is crucial in combating fake news, with companies such as Newsflare developing rigorous authentication algorithms to ensure content can be trusted.

Emplifi Data Reveals User-Generated Content Drives More Than $8 Billion in Annual Revenue for the Brands Using Its Platform. November 14, 2024 09:30 AM Eastern Standard Time.

ESPN has discussed adding user generated content to its upcoming direct-to-consumer service, internally codenamed Flagship, set to launch this fall, an insider familiar with the matter tells TheWrap.

ESPN plans to add some user-generated content to its flagship streaming service. ESPN executives are targeting a price of either $25 or $30 per month for the service.

Rockstar Games is reportedly looking to incorporate user-generated content similar to Roblox and Fortnite for Grand Theft Auto VI. The developer has apparently already met with a number of major ...