Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The dynamics between the cohort and their millennial parents signal what’s to come in advertising, according to research from ...

Brand executives discuss how the #ShareTheFirst effort fits into Unilever’s plans to shift 50% of ad spend to social media, ...

The cosmetic brand is working with the social media star, famous for sailing from Oregon to Hawaiʻi with his cat, on a Roblox ...

A campaign responding to persistent gender stereotypes around who gets to be a “builder” comes as inclusion initiatives are ...

The chain plans to meaningfully ramp up marketing spend as it seeks to bounce back from its first same-store sales decrease ...

Michael Imperioli and Steve Schirripa go from wise guys to nice guys in a social-first campaign created by Ogilvy New York.

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

Brands including McDonald’s and Starbucks are taking big swings with creative campaigns, evolving loyalty strategies and ...

The brand is looking to boost membership acquisition and loyalty amid stiffer competition and plans to open dozens of new ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Out-of-home ads will assess factors like location and ambient temperature to serve up messages to consumers most in need of ...