I crunched the numbers on 8,190 movies to discover which types stay profitable even when the critics are unkind.
I analysed fifteen years of Oscar nominees to see whether the most-mentioned contenders in the trades tend to go on to win.
I crunched the data on over a million shots of faces across 3,655 movies to see whether modern lighting is getting flatter.
A few weeks ago, John August dropped me an email which included a simple question: "How accurate is the page-per-minute rule of thumb?" The rule John is referring to is that a film based on a ...
Colour is one of the quickest ways a poster can tell you what kind of film it’s selling. Before you’ve read the title or registered the actors, your brain has already clocked the palette and filed it ...
Some see the Oscars as the pinnacle of artistic achievement, a night of cinematic excellence that honours the best of the best. Others view it a TV reality show in which over-paid and over-dressed ...
One of the reasons it’s hard to make your first movie is that much of the information you need is not available. While we can all read granular box office figures online, it’s often hard to reliably ...
Last week I ran a course in Malaysia for the Met Film School and the Malaysian Government. Malaysia is set to be a popular destination for Hollywood projects, thanks mostly to the 30% tax break and ...
The horror genre is a perennial favourite among filmmakers. The general perception is that they are fun to make, achievable on the lowest budgets and can earn a lot of money. The final item on that ...
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