U.S. cafés were already contending with high prices and short supplies of the tea powder. New tariffs on Japanese imports are ...

A matcha craze has led to soaring demand and prices, frustrating cafes and customers. Will the same happen to its 'cousin' ...

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates uncertainty about the growing industry's future.

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

From lattes and smoothies to even skincare, matcha has been everywhere, let's understand the truth from trends.

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

Matcha has become a very popular drink in the last few years. But with the newly announced tariffs, this product and other ...

The powdered Japanese green tea is increasingly hard to find. Experts say its popularity on the internet is straining Japan’s ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

This takeout-only cafe in Georgetown specializes in chirashi bowls and other Japanese-inspired pastries. But one of its most ...