Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Nutritionists warn vegans and vegetarians are at a higher risk of iron deficiency from drinking too many matcha’s ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Now that strawberry matcha latte has rocked our worlds, now comes the iced blueberry matcha latte. Discover the summery drink ...

President Trump's tariffs could impact your favorite green tea. A 15% tariff on Japanese imports kicks in at midnight, which ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...