As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Japan's matcha tea has exploded in popularity in the U.S, but President Donald Trump’s 15% tariffs on the country creates ...

Matcha isn’t just a trendy green swirl in your latte anymore—it’s now a global craving with consequences. In fact, demand for ...

Quality matcha can cost a pretty penny, so you certainly don't want the tea to degrade simply because of improper storage.

The Global Japanese Tea Association is encouraging people to use lower-grade matcha from later harvests, which is more ...

It is anticipated that the US tariffs on Japanese products might add to the lack of accessibility of matcha, as well. This ...

Although matcha's global market size is significantly smaller than coffee, its impressive growth rate, social media appeal ...

While matcha originated in Japan, its consumption has grown significantly in the U.S. over the years. Furthermore, statistics ...

Discover the obsession with matcha, from its aesthetic appeal on social media to its health benefits and how it's become a ...

Global supplies of matcha are dwindling, thanks to social media and TikTok videos. Combined with tariffs, prices are rising on Japan’s popular tea.

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Not for the first time, there has been a rise in demand for matcha across the world. The powder made from green tea is ...