Tech companies are running low on new experiences to offer us. A new ad for the iPad contains revealing hints of where they could go next. By Peter C. Baker If you haven’t yet seen the new and already ...

You're currently following this author! Want to unfollow? Unsubscribe via the link in your email. There's been a huge backlash to the ad Apple put out this week to promote its updated iPads. In the ad ...

Add Yahoo as a preferred source to see more of our stories on Google. The one-minute and eight-second ad showed a range of creative tools such as a camera, a guitar, a piano, and paint being destroyed ...

Brick-and-mortar media may seem tepid about the iPad, but their sales people are not. According to the Wall Street Journal, interactive iPad ads are selling for figures reminiscent of their paper ...

Over its fifty-year history, Apple has had its share of ups and downs. The near-ubiquitous tech giant was not always so, and has at several points in its life come perilously close to oblivion. And ...

Apple is sorry for its culture-crushing iPad ad. The tech giant’s commercial for the new, ultra-thin iPad Pro models caused an uproar after CEO Tim Cook posted it on X, with a caption reading, “Meet ...

Apple has apologised for the extremely tone-deaf iPad Pro ad it released during its Let Loose event on Tuesday. It turns out that tech giants destroying implements of creative human expression doesn't ...

EDITOR’S NOTE: Bill Carter covered the media business for more than 25 years at The New York Times. He has also been a contributor to CNN, and the author of four books about television, including “The ...

It’s not every day that Apple has to publicly backtrack and pull an advertisement. Yet, here we are, witnessing the fallout from their latest iPad ad - which even Hugh Grant lambasted as a ...

Apple revealed some of the tricks it used on the iPad Pro to create its latest slate of how-to videos that were published earlier this month. Not only did Apple film all the videos on the new iPad Pro ...