Following Trump's lead, organizations including Walmart, Lowe’s and Meta, have announced they would scale back their commitments to diversity, equity and inclusion programs.

The orders cut funding for so-called DEI initiatives across all agencies in order to "end DEI inside the federal government," according to Trump administration officials. They also rescind numerous previous executive orders and actions from past administrations that aimed to promote diversity throughout the federal government.

The retailer's decision met with notable criticism, with some noting the company's reputation for inclusiveness has helped it attract a younger, more diverse consumer base.