Disney Advertising and Amazon Ads today (June 17) integrated Disney's Real-Time Ad Exchange (DRAX) and Amazon Demand-side Platform (DSP), per details shared with Marketing Dive. The collaboration ...
The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...
Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...
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Microsoft taps Amazon DSP as preferred partner
Microsoft is officially winding down its DSP, Microsoft Invest, and naming Amazon DSP as its preferred transition partner – a move that deepens ties between the two tech giants and reshapes ...
Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads.
NEW YORK--(BUSINESS WIRE)--XR, the leading platform for managing advertising operations, today announced a direct API integration with Amazon Ads’ Amazon DSP, enabling customers to execute ...
A holiday promotional image from the Amazon Ads website. iHeartMedia and Amazon Ads have expanded their existing partnership to include programmatic audio. Advertisers using Amazon DSP will have ...
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