Total Media has been tasked with growing Wiggle’s brand awareness among new and existing cyclists. The incumbent was Shift Active. The agency will manage an integrated range of offline and online ...

Administrators have today announced that the international eCommerce stores for Wiggle and Chain Reaction Cycles will be switched off. In a move that will see the WiggleCRC business "focus its efforts ...

BOSSES behind a controversial series of mass cycling events have been forced to move their base outside Hampshire after months of controversy. UK Cycling Events, organisers of the Wiggle rides, was ...

The next step in the administration of WiggleCRC appears to be unfolding, with The Times reporting on Sunday that Frasers Group has agreed on a deal to purchase the brands and intellectual property of ...