Walmart will join Shopify, Etsy and Salesforce in linking its online catalog with the new ChatGPT Instant Checkout, enabling its customers to shop and buy its products directly within ChatGPT conversations. The Walmart-ChatGPT integration will take effect later this fall and will encompass both Walmart and Sam’s Club offerings.

The retailer announced it was partnering with OpenAI to allow customers to complete purchases directly within ChatGPT.