Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Virtual reality (VR) has taken giant leaps over the past few years, evolving from a niche technology to a dynamic tool that is reshaping industries. While many associate VR with gaming and ...

The U.S. Ski and Snowboard team used virtual reality to train for Pyeongchang. — -- When U.S. Olympic Alpine ski racer Laurenne Ross wanted to get a sense of the unknown terrain she will face on ...

The Monroe City School Curriculum Committee approved new curriculum that would allow students to a headset would put the ...

ROANOKE, Va. (WFXR) — Virginia Western Community College is using virtual reality technology to help students explore ...

Global shipments of virtual reality and mixed reality headsets are expected to reach approximately 9.6 million units in 2024, representing a year-over-year increase of 8.8% according to a new report ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

As virtual reality technology continues to develop, more colleges and universities are integrating it into the student experience inside and outside of the classroom. A recent survey of chief ...

Sonoma Valley Chabad Jewish Center organized Tuesday’s event in recognition of Holocaust Remembrance Day, which takes place ...

It will use Ross Video’s virtual and augmented reality capabilities for its production in Italy to provide viewers with ...

STAMFORD, CONN. – February 3, 2026 – NBC Sports has selected Ross Video’s Rocket Surgery RSVP to provide virtual and augmented reality for broadcast services for its production of the 2026 Milan ...