Virtual and augmented reality are two forms of media that can impact how advertisers build relationships with customers. Here is what you need to know.

Verse offers a holographic theater experience where guests are the main characters in immersive 3D adventures, solving puzzles and casting spells.

Virtual reality (VR) has taken giant leaps over the past few years, evolving from a niche technology to a dynamic tool that is reshaping industries. While many associate VR with gaming and ...

SAN FRANCISCO (KGO) -- Virtual reality is used a lot for games and entertainment, but now it's being used to help reduce pre-surgical anxiety. The technology is being used with patients at Nuvance ...

The U.S. Ski and Snowboard team used virtual reality to train for Pyeongchang. — -- When U.S. Olympic Alpine ski racer Laurenne Ross wanted to get a sense of the unknown terrain she will face on ...

Global shipments of virtual reality and mixed reality headsets are expected to reach approximately 9.6 million units in 2024, representing a year-over-year increase of 8.8% according to a new report ...

The Monroe City School Curriculum Committee approved new curriculum that would allow students to a headset would put the ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

STAMFORD, CONN. – February 3, 2026 – NBC Sports has selected Ross Video’s Rocket Surgery RSVP to provide virtual and augmented reality for broadcast services for its production of the 2026 Milan ...

Sonoma Valley Chabad Jewish Center organized Tuesday’s event in recognition of Holocaust Remembrance Day, which takes place ...

Rapid adoption of immersive technologies across real estate and other sectors is expected to drive the market beyond AED1.6 ...