“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Kelly McAloon, associate media director of programmatic at Good Apple. Pharma’s ...

"This conference will be truly unique in that it will draw together all the stakeholders from government, industry, academia and patient organizations," said Peter L. Saltonstall, president and CEO of ...

It’s difficult for health and pharma advertisers to navigate the FDA’s regulatory landscape. A few years ago, for instance, they were barred from using cookie-based targeting. That’s why PageScience, ...

After a short pause in March, pharma video ads have bounced back. Initial COVID-19 shelter-in-place advice and uncertainty dampened pharma video placement. However, video ad tech company Innovid has ...

Bipartisan Congressional scrutiny has shone a harsh spotlight on the many tactics used by pharmacy benefit managers (PBMs) and Big Pharma that contribute to the sky high costs of prescription drugs in ...

VANCOUVER, British Columbia, March 01, 2023 (GLOBE NEWSWIRE) -- FSD Pharma Inc. (NASDAQ:HUGE) (CSE:HUGE) (FSE:0K9A), a biopharmaceutical company dedicated to building a portfolio of innovative assets ...