Vicks reclaimed its title as the top Rx and over-the-counter (OTC) brand for ad impressions during February, according to data released by iSpot.tv Tuesday morning. The cough and cold relief drugs ...

Vicks led the way in December with an impressions share of voice of 7.58% In the world of streaming, Skyrizi led pharma brands with a 5.78% SOV, followed by Tremfya, Rinvoq and Vicks. As is often the ...

With only a few weeks left in winter, healthcare brand Vicks is leaning into more radio advertising for cold and flu season. Vicks jumped up from third to second place in this week’s Media Monitors ...