Coachella in Indio, California, is one of the world's most famous music festivals. In 2023, BI's music team found VIP events and areas far superior to the average GA experience. The festival seems ...

For years, the events industry operated on a simple formula: bigger meant better. Larger venues, longer guest lists, an ...

VIP experiences during big-event weekends can be unforgettable for two different reasons. The first reason relates to chaos and lessons learned from poor planning. Neglecting key details, such as ...

There are a lot of ways to create a comfortable VIP area for an outdoor concert or event… and a LOT MORE ways to make that experience terrible for those VIPs. Uncomfortable seating, poor layout, ...