Uber is turning the intimate details of how people move and what they order into a new kind of advertising fuel, inviting brands to target campaigns based on riders’ trips and food delivery habits.

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

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Uber released its first national holiday ad, building on a marketing push from the ride-hailing app that targets the suburban market, according to a press release. “Close” tracks a holiday traveler as ...

Uber Ads is now a $1.5 billion run rate business. Advertisers benefit from high-intent, closed-loop attribution, which gives them a clear return on ad spend. If ad growth continues at this pace, it ...

Back in 2019, when profitability was still a dream for Uber, some anonymous source leaked to Reuters that the company was working on an alternative revenue stream that might get it over the top. The ...

Uber Advertising is partnering with select brands to co-create exclusive Journey Takeovers — digital experiences that transform routine trips into immersive s ...

Uber is launching an insights platform for marketers called Uber Intelligence. It has partnered with LiveRamp to aggregate users' data without revealing their identities. Uber has said its ad business ...