"Some people mistook it for U4B." Hundreds of students and UAB employees lined up outside the campus bookstore on Thursday to see the new logo and get their first piece of new merchandise.

Brand Launch Party draws a crowdThousands of Blazers stopped by the UAB Bookstore at the Hill Student Center from 11 a.m.–2 p.m. on Nov. 14 for their first chance to get their hands on merchandise ...

This year’s items come in a clear drawstring pack with the new UAB logo, including a UAB branded reusable utensil set that Kahl thinks students will particularly enjoy. All 300 survival kits were ...

Review & Approval Use of the UAB logo in conjunction with the logos or marks of other organizations (including corporate sponsors and government entities) in any publication, advertisement, or other ...