Livestreaming platform Twitch is no stranger to celebrities, but Justin Bieber might be its biggest draw yet. The pop star recently vowed to get on the platform on most days, which might sound like a ...

"Twitch is, in many ways, the new live TV," says Alec Henderson, head of digital at APG. "And the clips from the livestreams are just like TV reruns." By Elias Leight Not long after Lil Tecca released ...

Not many know the story of the platform Twitch, and how it went full circle in a way. It started as Justin.tv, where anyone could stream what they were doing. However, the creators noticed how the ...

You could argue that today’s music fans are spoiled beyond previous generations’ wildest imaginations. Back in the Nineties and even the early 2000s, the level of insight audiences had into their ...

There is a major difference between dropping a music video online and actually putting that visual in front of people who understand music, presentation, branding, emotion, performance, and star power ...

Jasontheween connected with Angelina Zhang, known as Sugar, during his September 17 Twitch stream and recreated the viral “GGEZ” opening with her. Sugar discussed the song’s sudden popularity, her ...