Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, they understand pricing ...

The digital world continues to play an important role in B2B buying processes. Changes during the pandemic led to a tremendous growth in digitalized sales strategies, both for consumers and for ...

It is has been calculated that finding new customers costs six to seven times as much as retaining an existing one. Obviously the cost-conscious business will want to keep this as low as possible and ...

1. What are my customer’s pain points? It’s a broad and sweeping statement (every business suffers from its own set of unique roadblocks, after all) – but in B2B, truly recognising your prospect’s ...

Making more sales quickly today is no longer about selling. It’s all about getting customers to make a buy decision. Customers are more in control of their buying decisions than ever before, with the ...

As digitization continues to gain momentum, consumers have become more and more comfortable researching goods and buying them online. By 2020, an estimated 30% of all purchases will be influenced ...