Apple TV’s in-camera ident highlights craft over CGI; Channel 4’s 1982 launch ident once did the opposite, pioneering broadcast 3D graphics. A comparison of two branding moments separated by four ...

UK commercial PSB Channel 4 has unveiled a new series of idents which it says authentically reflect life in modern Britain. Created by Channel 4’s in-house creative agency 4creative in collaboration ...

Since launch in 1964, BBC One has had nine major changes to its on-air branding. 1964: The first ident was a continuation of the BBC-tv ident of 1963. It featured the globe on a white background. The ...

The series revolves around Adam giving his opinions on television idents, the majority of the episodes look at idents from the United Kingdom but he has tackled other countries ...