As technology continues to redefine marketing, chief Marketing officers (CMOs) are under increasing pressure to select and implement tools that drive innovation and deliver measurable results. With ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...

Marketing a technology company to major corporations isn’t for the faint of heart. Big companies are layered with decision-makers, complex procurement systems and long-standing vendor relationships.

AI improves efficiency. AI agents complement marketing automation by handling repetitive tasks and allowing teams to focus on strategic decision-making and creativity. Better campaign integration.

With all the buzz around AI over the last two years, it comes as no surprise that a new age of organizational growth is upon us—one which will need to be powered largely by marketing organizations ...

Technology marketing professionals, we rarely get time to reflect. Almost every day brings with it new technologies to engage with, products to launch and channels to harness...But reflection should ...

Sophisticated tech-based tools and processes help marketing pros refine copy, build customer avatars, track buying journeys, target audiences and much more. Technology has infiltrated the end-to-end ...

To put the list together, we considered the profiles of those making outstanding contributions to the industry; ones undertaking pivotal roles, inspiring others and pushing the boundaries of best ...

In November 2022, ChatGPT opened to users, shocking the world with its capabilities. The generative AI (genAI) platform was followed by others, and the travel industry mirrored others in its ...

CEO Ajay Gupta, center right, of Stirista talks with SVP, Client Services Valarie Geckler, center left, during the grand opening of their new office on Monday, March 3, 2025, in San Antonio. Gabe ...

Marketing Technology (MarTech) has emerged as a critical driver in the digital transformation of customer engagement and commercial strategies. The rapid expansion in the number and diversity of ...