There’s been a longstanding thought process that says you can either have luxury or smarts. And we’re not talking about life, but rather in watches. Smart watches are seen as a luxury but not ...

The Tag Heuer Connected Calibre E5 blends technology and luxury, ready to pull eager buyers away from those ordinary smartwatches without any horological heritage. Does it succeed? It’s complicated.

Tag Heuer has struck a partnership with fashion-forward golf brand Malbon Golf to make a special edition of its 45mm Connected Calibre E4 smartwatch. It’s not the first time Tag Heuer has produced a ...

In 2015, Swiss luxury watchmaker TAG Heuer stunned the world with an unexpected foray into the smartwatch category. A decade later, the maison is proving it wasn’t just a passing fad. When TAG Heuer ...

Remember that time the world thought Apple had gone mad because it launched a $17,000 Apple Watch Edition? That figure is dwarfed by the price of TAG Heuer’s new luxury smartwatch, the Connected ...

Tag Heuer has announced its latest luxury smartwatch, the Connected Calibre E5, and it comes complete with a partnership with sneaker maker New Balance on a particularly sporty version. The biggest ...

Luxury watchmaker TAG Heuer has just launched its newest smartwatch, the Connected Calibre E5. After relying on Google’s Wear OS for nearly a decade, it is switching to a custom interface to fix ...

Tag Heuer, a long-time Wear OS partner in the luxury space, is done with Google’s platform and switching to an “in-house” platform that’s still based on Android, but better supports iPhone. With the ...

TAG Heuer has formed an alliance with Google and Intel to create the ultimate smartwatch. The wearable will combine the luxury design of the watch maker's traditional timepieces with Intel chip ...