TV News Check on MSN
TVB finds flaws in Nielsen’s Q1 streaming numbers for ad‑supported TV
The group says the figures are “missing key context that would help advertisers, brands, the public and the media accurately ...
The TVB analysis compared total viewing of nearly 5,000 programs on six SVOD services with local news programs in five markets When you purchase through links on our site, we may earn an affiliate ...
"Higher broadband-only penetration estimates could inflate streaming's audience and undercount linear audiences," the TVB says.
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