There’s a lot of stuff out there, and not all fashion pieces are created equal. Luckily, the ELLE editors know their way around a shopping rail, and when it comes to helping you find those niche ...

Origin Story: Dos Gardenias is a women's swimwear brand made for those who move fast, live loud and feel most like themselves ...

At just 18 years old, Holden Bierman is already making waves as the founder and CEO of Coastal Cool, a sustainable swimwear ...

Holden Bierman is the founder and CEO of Coastal Cool, a sustainable swimwear company that creates swimwear from recycled ...

The summer heat is blazing, and the ladies are still outside. Step into some Black-owned swimwear and feel your absolute best as we keep the summer festivities rolling. Still trying to decide what ...

Every item on this page was chosen by an ELLE editor. We may earn commission on some of the items you choose to buy. Picture this: You’re on vacation, wearing your favorite swimsuit. The color and fit ...

Cult-favorite swimwear label Montce Swim brings its first-ever pop-up event to Tampa this week. If you’re looking for ...

As the summer season sets in, more and more designers imbue their swimwear with ready-to-wear details to inspire full fashion looks to go from a day at the beach to a night out. Remember when ...

Designed to give girls the freedom to move, play and just be kids again, MHIK sells UPF50+ swimwear for boys and girls (aged ...

Swimwear sales vary based on the business location, economy, season and customer demographics, so forecasting demand can be complicated. Businesses can forecast sales and demand several different ways ...