Add Yahoo as a preferred source to see more of our stories on Google. If it feels like every drink in the grocery aisle is promising to hydrate better than the last, you’re not wrong. Between ...

Coca-Cola is naming BodyArmor the official sports drink of the 2026 NCAA, replacing Powerade and expanding its growing ...

NEW YORK -- Coca-Cola is dropping a controversial ingredient from its Powerade sports drink, after a similar move by PepsiCo's Gatorade last year. The ingredient, brominated vegetable oil, had been ...

Ja Morant's marketing profile continues to reach new heights. Powerade sports drink is relaunching its brand and making Morant its first athlete partnership in more than five years, with a historical ...

Gatorade has long been the leader among sports drinks, those brightly colored beverages designed to replenish the electrolytes lost when you sweat. Now, its rival Powerade is hoping that a revamped ...

We're less than a month away from the start of NCAA Tournament and March Madness, but there's likely going to be some changes ...

Powerade, The Coca-Cola Company’s iconic sports hydration brand, made its debut in India at one of the world’s most significant sporting events, the ICC Men’s T20 World Cup. Powerade’s presence as the ...

With hundreds of thousands of fans watching in the stands, and millions more at home, it truly takes more to be a college football player in today’s landscape of the sport. That’s why Powerade ...