It’s not easy being a brand that wants to sponsor sports or reach sports fans, because it can so quickly go wrong. In no time at all, they can find themselves being mocked, shunned, or accidentally ...

Coming off a successful Black Friday effort and record-shattering Thursday Night Football and NBA Cup viewership, the tech giant wants to carve out an even bigger piece of the sports ad pie. By Alex ...

USA TODAY Ad Meter shines a spotlight on the pitch, with all eyes on advertising's global stage.

As sports increasingly head to streaming services and bundles, local companies are facing a significant challenge: making sure their ads reach actual people. Companies that sell those ads directly are ...

Genius Sports is maintained at a buy rating with an $11.7 price target, implying 18% upside from current levels. GENI's Media technology segment is accelerating, growing 89% YoY in Q3, and is expected ...

NEW YORK--(BUSINESS WIRE)--Women’s sports advertising continues to outperform primetime TV, according to the third annual Women’s Sports TV Outcomes Report from EDO, the TV outcomes company. Women’s ...

Nearly 30% of all ad-supported TV viewing came from sports in the fourth quarter of 2025, according to a Nielsen report shared with Marketing Dive. Broadcast TV without sports accounted for just 9.8% ...

Edward Jones is a financial services firm with more than 100 years in operation, 20,000 advisors and 15,000 branches. But to bring that heritage to a larger, more diverse audience, the firm last year ...

Third annual EDO report finds that women’s sports ads drove 15% more impact than the average primetime spot, led by financial service, insurance, and restaurant brands When you purchase through links ...

Meta Ads AI leverages generative AI, machine learning, and data insights to help advertisers improve campaign performance while reducing manual setup. Built into the Advantage+ Ads manager, this ...