PS5 + PG13 = a new pair of video game inspired sneakers. Sony is partnering with Los Angeles Clippers star Paul George on a new pair of sneakers inspired by the design of the PlayStation 5. The PG 5 ...

More than two years ago, a group from Sony met with NBA Commissioner Adam Silver and several senior members of the league in New York City. Sony pitched them an upcoming project from Sony Pictures ...

SAN DIEGO, Dec. 18, 2024 /PRNewswire/ -- Sony's Beyond Sports is collaborating with ESPN, Disney, and the NBA for Dunk the Halls, the first-ever real-time, animated alternate presentation of an NBA ...

ATLANTA—The National Basketball Association (NBA) and Sony’s Hawk-Eye Innovations have concluded a multi-year deal to deploy Hawk-Eye’s 3D optical tracking technology starting with the 2023-24 season.

SpongeBob and Patrick have previously manned the announcer booth at football games. Now, Mickey and Donald will get a chance to show off their skills in the paint. “Dunk the Halls” represents an ...

The National Basketball Association and Sony’s Hawk-Eye Innovations, a provider of officiating and tracking technology in sports, have formed a multi-year partnership, beginning with the 2023-24 ...

Sony Interactive Entertainment has published the list of the top downloads for the PlayStation Store across the entirety of 2025, with NBA 2K26 and EA Sports FC 26 topping the charts for PS5 in the US ...

Dunk the Halls is the third major sports telecast in 2024 to use Sony’s Beyond Sports’ real-time visualization engine.Fans watching Dunk the Halls will see animated versions of every play from the ...