If your business isn’t on Snapchat—the multimedia, disappearing-messaging app favored by Gen Z and younger millennials—new research suggests it might be worth considering. Between TikTok, Instagram, ...

Despite a 47.57% drop in shares, I remain bullish on Snapchat due to its potential for ARPU growth and innovative ad formats. Snapchat's focus on direct response advertising and AR investments is ...

With Snapchat’s new dynamic ads product, the company is targeting direct-response advertising spending from retailers and direct-to-consumer brands. Dynamic ads, which have been in beta testing for ...

37% of Snapchat users aren’t on Facebook daily. 50% have already made an in-app purchase of some kind. While the worlds of apps and mobile games are often compared competitively, gamification and M&A ...

Snapchat has reserved the right to put its users’ faces on ads and personalized sponsored content with its “My Selfie” feature. According to a report by 404 Media, if an individual uses Snapchat’s “My ...