Smyths Toys Superstores has unveiled its 2024 Christmas campaign. Developed by Droga5 Dublin, an agency under Accenture Song, the campaign is set to run across all European markets where Smyths ...

A curious boy named Sam tries to uncover the mystery behind a wrapped present with his name on it. With the help of his clever dog, a few barks, and the Smyths Toys catalogue, the pair follow the ...

But is a little boy in a dress really revolutionary? I don't think so. Children aren't born with any preconceptions about what is and isn't socially 'acceptable' - all they want to do is learn about ...