For the first time since 2011, mattress brand Serta is reintroducing its iconic spokes-animals the Counting Sheep in a new campaign titled "It’s Over." Developed by lead creative agency Doner, the ...

Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Serta® will join the 99th Macy's Thanksgiving Day Parade® with a float traveling down the streets of Manhattan to 34th ...

“Celebrating 25 years of Serta's iconic counting sheep is not just about nostalgia—it's a testament to the enduring power of storytelling in building a brand,” said Anne Edwards, Senior Vice President ...

The beloved Serta Counting Sheep, the animated icons from the brand’s award-winning commercials, are making their Macy’s ...

Serta Mattresses has a new twist to its popular Counting Sheep ad campaign. The spots from 2000 that showed that Serta mattresses were so comfortable consumers no longer needed to count sheep-and ...

At the beginning of 2000 mattress maker Serta International had three advertising goals in mind: increase brand awareness, win consumer loyalty, and entice retailers to stock more of the company's ...

Are you a print subscriber? Activate your account. By Ad Age and Creativity Staff - 59 min 28 sec ago 1 hour 42 min ago By Brian Bonilla - 4 hours 53 min ago By Phoebe Bain - 5 hours 23 min ago By ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. SYDNEY, AUSTRALIA: Doner, a full-service ad agency based in Detroit, relies on Fairlight’s ...

Break out from the 'S brands' The mattress category is the ultimate low interest, low awareness category. Unless there's a bad problem with their bed, consumers generally don't care about mattresses; ...

Premium product lines, Birthday In A Box, and new baselogic “Celebrating 25 years of Serta’s iconic counting sheep is not just about nostalgia—it’s a testament to the enduring power of storytelling in ...

DORAVILLE, Ga., Oct. 23, 2025 /PRNewswire/ -- Serta Simmons Bedding (SSB), a leading global sleep company, announced today that Serta ® will join the 99 th Macy's Thanksgiving Day Parade ® with a ...