The new Sandy Hook Promise PSA will make every parent hug their child tighter
After she lost her youngest son, Dylan, at the Sandy Hook Elementary school shooting, Nicole Hockley received a teddy bear as a gift. On its belly in blue were embroidered the words: “Heaven’s Angel.
A New Survey Finds 80 Percent of Parents Think Gun Violence Changes What It Means To Be a Kid in America
When Hockley sent her first-grader to school on December 14th, 2012, she had no idea that their morning goodbye would be ...
Sandy Hook Promise's New PSA "A Teddy Bear's Dream" Takes a Stark Look at the Effect of School Shootings on Childhood in America Today
A staggering 80% of parents feel that the ongoing threat of school violence has affected the childhood experience in America ...
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Latest Sandy Hook Promise ad tells the twisted fate of teddy bears today
It’s an ongoing marketing campaign Sandy Hook Promise (SHP) cofounder Nicole Hockley and team have to keep reinventing year after year, but the KPIs remain the same and as critical as ever: Prevent ...
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A Teddy Bear's Dreams Are Dashed in Sandy Hook Promise's Gut-Punching Ad
"A Teddy Bear's Dream," created by agency BBDO New York and directed by Henry-Alex Rubin through production company Smuggler, ...