Little-known (at least outside the liquor industry) fact: Due to the margarita craze, women are the major decision-makers when it comes to buying tequila. With that insight in hand, Sauza tequila, a ...
A new Sauza Tequila video that’s encouraging women to “Make It With a Fireman” is generating viral heat. The video’s real point is to get women to make a margarita recipe featuring Sauza Blue Tequila, ...
Courtesy of W. W. Norton & Company, Inc. José Cuervo is the world’s top-selling tequila brand. Yet, many people don’t realize that José Antonio de Cuervo was an actual person. In part, that’s because ...
July 24th is National Tequila Day in the United States. Distilled from the blue agave plant, the spirit was first exported from Mexico to the U.S. by Don Cenobio Sauza, the founder of Sauza Tequila ...
The Allied Domecq brand Sauza Tequila is to lauch two ready-to-drink, pre-mixed cocktails – Sauza Premium Original Margaritas and Sauza Premium Strawberry Margaritas in the US this summer. The drinks ...
Plus, get the best of BroadwayWorld delivered to your inbox, and unlimited access to our editorial content across the globe. This spring, Sauza is infusing the canned beverage aisle with four ...
In the same absurdist vein as the Old Spice Guy, Sauza Blue Silver 100% Agave Tequila has put a video up on YouTube that’s meant to appeal to women while making both genders laugh—and to sell some ...
NEW YORK--(BUSINESS WIRE)--Beam Suntory, a world leader in premium spirits with iconic brands such as Jim Beam ® and Maker’s Mark ®, announced today that it is launching a first-of-its-kind pilot ...
A battle is brewing south of the border care of two musicians-turned-moguls, who have just announced ventures with leading global liquor houses to co-create high-end tequila brands. Justin Timberlake, ...
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