Salesforce's big idea is one that you've heard of before from other enterprise software vendors--a 360 degree view of the customer--with different lens. The big question will come down to executing ...

One year ago, Salesforce announced Customer 360, a customer data platform that aims to integrate customer information from all of an organization's siloed data sources. Now, Salesforce is rolling out ...

Salesforce Customer 360 Truth, a bundle of identity management, privacy and security tools previewed at Dreamforce last year, is now generally available, providing users a way to reconcile customer ...

Salesforce last week unfurled an update to its customer data platform (CDP) that adds promises to make it easier to personalize sales and marketing efforts by leveraging among other things artificial ...

Connected data and automation capabilities make companies more productive and efficient, without sacrificing customer experience Customer Data Platform integrates with Google for seamless first party ...

Customers expect service agents to know who they are, understand their preferences and have a detailed record of their history with the brand. "If you have seven Salesforce orgs and a back-end ERP, ...

Salesforce today introduced Digital 360, bringing together new and existing components within the Salesforce Customer 360 platform to help digital leaders transform their customer engagement and ...

If a customer data platform (CDP) is a “fad,” then it’s a lasting one – because Salesforce is launching one. The details are a little sketchy right now. Salesforce isn’t officially announcing its CDP ...

With a new service to be announced today at its annual Dreamforce conference in San Francisco, Salesforce.com Inc. is aiming to make it easier for its users to connect its various applications and the ...

The holy grail of customer experience these days involves gathering all of the data on an individual customer into a single record. Today at Dreamforce, the company’s massive customer customer ...

Digital 360 delivers new technology, services and learning that help digital leaders create connected, personalized experiences across marketing, commerce and more SAN FRANCISCO, Sept. 23, 2020 ...