SAP previously had a long involvement with McLaren that ran between 1997-2020 and saw the company involved in F1 world championship titles for Mika Hakkinen in 1998 and 1999, and Lewis Hamilton in ...
Mercedes CFO Russell Braithwaite on maintaining profitability in Formula 1 amid cost cap changes and how the team’s partnership with SAP will help. Formula 1’s cost cap has helped to herald a new era ...