We've reviewed wheels from Rolf Prima in the past and had generally good impressions, so we were excited to see that Rolf Prima had something new on display at their booth during NAHBS. The new ...

You know singlespeed cyclocross racing has become popular when your local series has two categories and field limits, there’s a “world championship” event, and a company like Rolf Prima releases a ...

Rolf Prima, the US hand-builder of high-performance wheel systems, will be debuting the Eos3, an all-new, USA made carbon clincher wheelset, at the North American Handmade Bicycle Show in Sacramento, ...

On reflection, taking the Ares4 ES wheelset for its first outing at a road race was a risk – but let’s say it was a calculated success. Rolf Prima made its name in the late 90s with a wheel design ...

Although not a huge company, Rolf Prima's 2013 line-up offers a good snapshot of current trends in the cycling world: 650b mountain wheels, 11spd-compatible hubs, wide-rim road wheels, carbon clincher ...

In business there are niches. And then there are niches within niches. That's where Eugene-based Rolf Prima Wheel Systems has placed itself. The company, now 16 years old, makes premium bicycle wheels ...

Rolf Prima makes a wide variety of wheels in their factory in Eugene. I got an up-close look at how they’re made from company owner and president Brian Roddy. Stay tuned for the full story.

Hand-built wheel and rim manufacturer Rolf Prima has moved its manufacture and offices to a new purpose-built facility in Eugene, Oregon – about three miles from their previous location – just four ...

Wheel manufacturer Rolf Prima will be moving its facility and headquarters to downtown Eugene, Oregon, just three miles down the road from its current home. “We had intended to be at our current ...