The business research process entails learning everything possible about a company's customers, competitors and the industry. The major objectives of the process are determining what products or ...

For marketers, research is a foundation for sound decision making. Data that's gathered from research can provide direction for new product development, AI, big data and marketing strategies. Good ...

Forbes contributors publish independent expert analyses and insights. Esther Choy covers leadership with a focus on business storytelling. Imagine writing a company-wide memo to hundreds of employees ...

Is undergraduate research only for students in the sciences? No! Even though working in a science laboratory is the example of research that comes to mind for most people, undergraduate research can ...

Talk to your professors – Professors are passionate about their fields, and professors at DePauw love working with students. By talking with professors you know from class or other contexts around ...