A missed opportunity: Rakuten purchased California-based shopping portal Buy.com back in 2010 for $250 million. Buy.com seemed like a great name for an online retail shop - it was short, easy to spell ...

Rakuten, formerly known as Ebates, serves over 12 million users in the US by providing cash back deals and promo codes for shoppers. With a browser extension tool and over 2,500 brands on its site, ...

Japanese conglomerate Rakuten has pulled the plug on its U.S. online retail store, originally known as Buy.com, and will wind down its operations over the next two months, the company confirmed to ...

Is it just me, or can you not even say the word Rakuten without thinking of the commercial the brand released covering Elton John’s iconic song “Rocket Man” and changing the lyrics to “Rakuten”? It ...

When I covered Rakuten back in July last year, I called it “the biggest e-commerce site you never heard of”. And in fact, the eponymous Japanese company behind the B2B2C market place (which is ...

If you are a frequent online shopper, you might know about Rakuten Canada. Rakuten is a cash back website that provides bona fide monetary rewards to its shoppers when they make purchases via their ...