For a marketing team, a QR Code is a campaign asset: it carries a budget, a creative treatment, and a number it has to hit.

The Indiana Pacers announced Spokenote as their official jersey patch partner this week and have created a unique concept. The Pacers will become the first major U.S. pro sports team to feature a ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER, and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. From fun trivia quizzes to large QR codes on retail displays that ...

Forbes contributors publish independent expert analyses and insights. David Birch is a London-based advisor on digital financial services. Feb 28, 2024, 01:41pm EST Mar 12, 2024, 09:02am EDT This ...