Your business may consist of a number of product lines, which are groups of items featuring similar characteristics. Together, these product lines comprise your product mix, which is the total ...

Turning prospects into customers takes time and marketing dollars, so the more sales you can get with each customer, the more likely your company will be to make a profit. A product mix pricing ...

Life Insurance Corporation of India, the country's largest insurer, reported a 32% rise in second-quarter profit on Thursday, ...

"Marketing mix" is a term that describes the varying elements that play a vital role in the planning of the marketing of a product or service. Traditionally known as the "Four P's" — product, price, ...

The company classifies its products as either core or specialty ingredients, with core ingredients generating roughly 70% of companywide sales (as reported) and just below 50% of profits (based on our ...

AMITYVILLE, N.Y.—With the rise in importance of having an NDAA-compliant product mix, Speco Technologies has remained committed to bringing its customers the very best in timely innovation. That is ...

Consolidated Baking Company, which trades under the Purity brand, is still on a quest to find the ideal product mix that will fuel its next phase of growth amid growing competition in the bread market ...